Virgin Media O2 has joined forces with renowned entertainment networks to introduce a selection of new Free Ad-Supported Streaming Television (FAST) channels.
The new FAST channels will be seamlessly integrated into Virgin Media’s Electronic Programming Guide (EPG), intermingling with its existing linear channel lineup. However, unlike traditional TV, the FAST channels will curate program schedules based on a single show or theme, offering an alternative and personalised viewing experience.
This move reflects Virgin Media O2’s commitment to enhancing its TV offerings to meet the evolving preferences of its customers.
By introducing a library of streamed content that complements its free-to-air and Pay TV services, Virgin Media O2 aims to create a convenient and compelling way for viewers to access popular TV shows without requiring a subscription.
The new FAST channels include:
- Inside Crime, A&E Networks
- Mystery TV, A&E Networks
- Homes Under the Hammer, All3Media International
- Great British Menu, All3Media International
- Deal or No Deal USA, Banijay Rights
- Fear Factor, Banijay Rights
- Wipeout Xtra, Banijay Rights
- HauntTV, Blue Ant Media
- NextUp Live Comedy, Extreme International
- Baywatch, Fremantle
- The Chat Show Channel, Little Dot Studios
- Real Wild, Little Dot Studios
- History Hit, Little Dot Studios
- Tastemade, Tastemade
To effectively manage and develop these new FAST services, Virgin Media is collaborating with Amagi and Magnite, leveraging their expertise and utilising Magnite’s video ad server SpringServe. This strategic partnership will enable both Virgin Media and its channel partners to monetise FAST through targeted and dynamic advertising.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, said:
“We’re enhancing our entertainment offering to give our customers the best of the latest TV innovation – streaming-themed channels, otherwise known as FAST channels.
Through this launch, we’re reimagining the traditional TV format, making our FAST channels visible in the TV guide alongside all our other pay and free channels.”
With the addition of FAST channels, Virgin TV customers will enjoy an enriched viewing experience that combines traditional broadcast with Video on Demand and apps, all accessible with just a few clicks.
“The introduction of FAST on our platform extends the high-quality viewing experience available to our customers, providing traditional broadcast with video-on-demand, apps, and now linear streaming services all at their fingertips,” adds Bouchier.
Virgin TV customers will gain access to the FAST channels next month without any additional cost.
(Image Credit: Virgin Media O2)
Looking to revamp your digital transformation strategy? Learn more about Digital Transformation Week taking place in Amsterdam, California, and London.
Explore other upcoming enterprise technology events and webinars powered by TechForge here.
