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MWC Communications provider Ruckus Wireless has unveiled its vision for addressing the challenge of in-building cellular coverage and capacity through OpenG technology.

OpenG integrates coordinated shared spectrum, such as 3.5 GHz in the US, with neutral host-capable small cells to ensure cost-effective and pervasive in-building cellular coverage. The aim is to offer a substantially affordable mobile network-neutral alternative and the company argues that the solution is suited for fixed and mobile service providers to provide managed services to businesses while improving their customers’ cellular service experience everywhere, even deep inside buildings where mobile operators previously were unable to reach due to access and economics.

The communication industry is witnessing an overwhelming shift as cellular and Wi-Fi technologies come together via a number of technical and standards developments that include license assisted access (LAA), LTE Wi-Fi link aggregation (LWA), Hotspot 2.0 and Wi-Fi calling. Such change is being motivated by spectrum pressures. Additionally, new spectrum sharing options that diverge from conventional licensed and unlicensed models are also coming into being. Finally, such a change is being pressured by a requirement to provide consistent coverage and quality-of-experience for mobile users irrespective of the wireless technology in use.

Ruckus Wireless COO, Dan Rabinovitsj, said: “Ruckus is particularly well-positioned to offer enterprises and service providers the solution to in-building cellular challenges because we make it possible to deploy as easily as Wi-Fi. We believe Ruckus OpenG technology will provide a disruptive total-cost-of-ownership scenario, making it ripe for adoption on a global scale at a fraction of the cost of distributed antenna systems.”