5G positioning and pricing strategies: Driving to 5G success

Should 5G be positioned as ‘just another G’ with marginal evolutionary benefits over existing 4G services? Or should it be a ‘quantum leap’ in mobility service offerings with a sufficient value delta over 4G services that can be positioned and priced for?

With plenty of questions arising from the proliferation in the standard, this whitepaper from Strategy Analytics and MATRIXX Software aims to provide plenty of answers.

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