Third of IT decision-makers rely on ‘gut feel’ when choosing network operator

Someone grabbing flab on their stomach.

A third (32%) of business leaders admit that over 50% of their decision-making process is based on emotional response or ‘gut feel’ when choosing a network provider. 

This is according to a new report from Arelion (formerly Telia Carrier), a provider of telecommunication services.

Decision-makers in the US are particularly driven by emotion, with 46% attributing over half of their decision-making processes to it. The survey was conducted in the US,...