UK mobile operator EE has streamed a live gig to multiple locations using 5G and augmented reality technology.
Commuters passing through Birmingham's New Street Station were treated to the show by four-piece group Bastille, best known for their track Pompeii, in-person.
In a demonstration of how 5G is bringing live shows to consumers wherever they are, EE also streamed the show to people passing through Liverpool and Edinburgh city centres.
Nreal’s mixed reality glasses were used alongside the latest Samsung devices, including the Samsung Galaxy Fold 5G, to see the real-time performance.
Pete Jeavons, Marketing Communications Director at BT and EE, said:
“With 5G, our customers can enjoy immersive experiences no matter where they are, even during their commute and in the busiest places.
We’re saying goodbye to the days of refreshing our screens while waiting to get out of the station into a less congested area.
This extraordinary AR performance from Bastille in three cities simultaneously is a great demonstration of what’s now possible for our customers with 5G.”
The 360-degree AR experience made it feel like each individual had a front row seat at Bastille's performance, getting even closer to the artist than they likely would if they'd attended an actual concert.
Furthermore, the AR provided an audiovisual treat including things like city walls tumbling down in addition to digital trains and more.
The experience was captured for a 5G advertising campaign EE is due to launch in January 2020. The campaign will highlight the new ways in which 5G can help elevate customers' experiences.
EE switched on its 5G network in May 2019 with coverage in London, Edinburgh, Belfast, Cardiff, Birmingham, and Manchester.
Last week, EE added 5G to Castlereagh, Guildford, Hamilton, Harlow, Hoddesdon, Kimberley, Lisburn, Maidstone, Sydenham, Watford, and Wolverhampton, and has switched on its first 5G sites in Liverpool, Glasgow, and Huddersfield.
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