How telcos can use gamification to engage customers and supercharge ARPU 

When you set out on a task do you always try to finish what you?

Admit it, you really wanted me to write ‘start’ at the end of that question. You probably said it in your head. If you did, you were succumbing to a psychological phenomenon called the Ovsiankina effect. It describes how people hate to leave a project incomplete. 

Digital product designers certainly understand the power of this effect. Take LinkedIn. A few years ago, it faced a challenge. It knew...