Billing models in a digital age: How operators can adapt to keep pace with demand
Digitalisation has had a huge impact on how we use our phones, with consumers now expecting to access data-rich services such as social platforms, videos and emails, on the go via their smartphone or tablet. This in turn has impacted billing and charging models, resulting in customers buying an increasing number of flat rate and all-you-can eat packages, made up of app-specific service bundles.
On the surface, this should make things simpler for operators to:
- Reduce the number of complex tariff structures they need to...