CPQ: From add-on to disrupter?

(Image Credit: iStockPhoto/ThomasVogel)

CPQ has crept up on the sales and marketing community by stealth and suddenly the term is everywhere, but why?

At its most functional level, CPQ is a set of software applications enabling telecoms companies to Configure, Price and Quote. This is exactly what is required to make the sales process more efficient and consequently it has become as vital a business tool...

By Greg Dunbar, 10 June 2015, 0 comments. Categories: Consumers, Industry, Marketing.