Opinion: Going over-the-top, or not

(Image Credit: iStockPhoto/akrp)

Why do over-the-top (OTT) communication applications such as Skype, Viber, Line and WhatsApp exist? My view is, like most innovation, they exist to exploit inefficiency in a market.

If the world already had a service which provided ubiquitous, seamless communication with anybody, anywhere, at any time, across multiple media at a nominal cost, then there would be no need for OTT communication applications.

In the mobile...

By Paul Liesching, 23 February 2015, 1 comment. Categories: Apps, Content, Industry, Innovation, OTT Services.