Telecom's Rubicon: Retaining customer loyalty in tough times

Global mobile broadband traffic grew by 83% in the second half of the year with a CAGR of 234% during 2011, according to an Allot Mobile Trends report. Telcos are struggling to sustain the investment in mobile-data networks, only to see other web companies reaping the rewards for it.

With their revenues from traditional channels such as voice calls and text messages falling they have set on a road to find ways to get extra revenues from the use of data. So what are their options and what are the implications...

By Zhecho Dobrev, 10 April 2012, 1 comment. Categories: Consumers, Industry, LTE, Operators, Smartphones.