The rise of OTT applications and the threat to SMS

It has been said on more than one occasion that SMS has had its day.  According to Informa, the volume of OTT messaging traffic is set to be twice that of Person-to-Person (P2P) SMS messaging by the end of 2013, and with over 19.1bn OTT messages sent last year, OTT applications are beginning to have a substantial impact on SMS traffic and revenue.

The overall trend is certainly significant, and it would be very easy to say there is little to no life left in SMS but that’s just not the case. ...

By Louise O'Sullivan, 05 July 2013, 1 comment. Categories: Apps, Billing, Consumers, Industry, Marketing, Mobile, Networks, Operators, Smartphones.