Dialled-in: How telcos can improve customer satisfaction during a merger

The proposed T-Mobile and Sprint merger has recently been dominating the headlines, but telecoms customers are hardly strangers to blockbuster mega-mergers. There have been several such high-profile transactions over the years.

But how do consumers feel about these foundational shifts in their providers? Does a big merger of two iconic telecom brands move the needle of consumer sentiment? Are customers paying attention? If so, are they favourably disposed to these moves and willing to give their provider the...

By Jeffrey Johnson, 29 October 2019, 0 comments. Categories: Consumers, Customer Service, Industry, Operators.