Opinion: Preparing to properly price 5G

Digital consumers have come to expect what they want, when they want it, and with a very clear indication of what it will cost at the moment of purchase. Costs are rarely a barrier to a transaction, consumers have proven time and again that reliability, personalization and real-time availability can trump cost, especially if the expense is transparent.

This new digital marketplace has proven successful, except, it seems, where it matters most - the network. Connectivity is central to every other digital...

By Robin Langdon, 19 July 2019, 0 comments. Categories: 5G, Consumers, Industry, Mobile, Networks, Operators, Wireless.