How telcos can win and retain customers with analytics

In the shifting telecommunications landscape, identifying competitors is more difficult than it used to be. Telecommunications companies (telcos) are no longer just competing among themselves for customers – they must now fend off challenges from device manufacturers and over-the-top (OTT) services running on their network infrastructure, as well as popular digital service providers such as Amazon, Netflix, and Spotify.

Price is no longer an effective differentiator. Years of competing on cost in...

By Mel Prescott, 22 June 2018, 0 comments. Categories: Big Data, Customer Service, Machine Learning, Operators.