Where are the opportunities in the LATAM connected car market?
By Susan Kuchinskas
Government legislation is at the top of the list of influences on Latin American markets, according to Scott Sedlik, vice president of marketing for INRIX. CONTRAN 245 is Brazil's legislation requiring all new vehicles to be equipped with tracking modules; it's in the early stages of implementation and will benefit hardware manufacturers.
One differentiator in Latin America is that most vehicles are sold without installed infotainment systems; in many cases, without even radios,...