Make the Most of Your Brand: Monetising HTML5 with Carrier Billing

The value of mobile applications to brands is beyond question – in fact, it is almost something of a shock when a major marque doesn’t have one. Companies see apps as a means of building stronger, closer relationships with their customers, augmenting their existing marketing efforts.

In HTML5 we have the next generation of apps. At present, should a company wish to release an app they are required to use an app store provider and subsequently have to adhere to certain criteria and rules...

By Jeremy Hamill-Keays, 03 September 2012, 0 comments. Categories: Apps, Billing, Operators.