Why Smart TV app stores need to improve
By Michael Lantz, CEO, Accedo
The Smart TV opportunity
The concept of Smart TV is brilliant. By adding connectivity directly in the TV screen, it is possible to access applications and content from various providers without the need for an extra device.
With the added benefit of having a tuner inside the TV, the Smart TV platforms offer unique possibilities of interaction with live broadcast in a way that no other OTT platforms can offer.
All major TV manufacturers have launched Smart TVs over the past 3-4...