Connected TV apps and services market to hit $14 billion by 2017

The connected TV apps and services market is expected to explode in the next five years as new app frameworks in smart TVs, net-tops (i.e. Apple TV, Roku), Blu-ray devices and game consoles serve as the foundation for a new TV app economy. NextMarket Insights forecasts the US TV app economy to reach $14 billion by 2017, up from under $4.5 billion in 2012.

“The growth of app-delivered subscriptions, virtual pay-TV bundles, advertising, premium apps, in-app purchases, transactional content and digital to...

By Otilia Otlacan, 15 July 2013, 0 comments. Categories: Consumers, Content, Industry, Marketing.

New research maps US by Android vs iOS

New Data Takes Deep Look at Performance of Advertising on Android Devices

New data from Jumptap, the leader in targeted mobile advertising, shows that consumers in the South and Southwest tend to be Android-biased compared to the rest of the country, while those in the Midwest and Northeast lean towards iOS. California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use. Blackberry use, which over-indexed in New York, was also included in the geographic data. This...

By Otilia Otlacan, 05 August 2011, 0 comments. Categories: Mobile, N America.

Location Analytics Market Forecast to Reach $9Bn in 2016

LONDON – As a result of the recent “locationgate” controversy (centering on Apple’s and others’ logging of the location of mobile devices as they are used by consumers) the location-based services (LBS) and advertising (LBA) markets have come under intense scrutiny, with privacy legislation a major focus.  

But according to ABI Research senior analyst Patrick Connolly, “ABI Research believes that this temporary debate will not prevent the future success of...

By Otilia Otlacan, 02 August 2011, 0 comments. Categories: Geo-location, Government, Industry, Research.