Connected TV apps and services market to hit $14 billion by 2017

The connected TV apps and services market is expected to explode in the next five years as new app frameworks in smart TVs, net-tops (i.e. Apple TV, Roku), Blu-ray devices and game consoles serve as the foundation for a new TV app economy. NextMarket Insights forecasts the US TV app economy to reach $14 billion by 2017, up from under $4.5 billion in 2012.

“The growth of app-delivered subscriptions, virtual pay-TV bundles, advertising, premium apps, in-app purchases, transactional content and digital to...

By Otilia Otlacan, 15 July 2013, 0 comments. Categories: Consumers, Content, Industry, Marketing.

TargetSpot shows successful internet radio advertising

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Case Studies Highlight Results in Ad Recall and Response, Brand Awareness and Purchase Intent

NEW YORK - TargetSpot, the largest Digital Audio advertising network, released the results of Digital Audio advertising campaigns for Auto, Retail, Banking, and Insurance advertisers, showcasing the effectiveness of the medium across these key advertising categories.The results reinforce that Digital Audio is a very powerful medium for advertisers and brands to connect with their target audiences and achieve their marketing objectives. They illustrate Internet...

By Otilia Otlacan, 03 June 2013, 0 comments. Categories: Broadcast, Consumers, Entertainment, Marketing, Research.

Hawk Search releases new feature to improve SEO

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SEO Booster is now available on the Hawk Search platform; SEO Booster makes site search results search engine friendly.

IRCE 2013

GLEN ELLYN, Ill. - Hawk Search, an enterprise site search solution and a product of Thanx Media, has released SEO Booster, a new feature of their Hawk Search platform. Hawk Search’s feature rich platform now includes functionality that will help businesses improve search engine optimization and drive additional traffic to...

By Otilia Otlacan, 30 May 2013, 0 comments. Categories: Content, Google, Industry, Marketing.

GfK enhances ad campaign dashboard, introduces overlay tagging

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Campaign evaluation toolkit allows agencies, advertisers to assess, course-correct quickly

NEW YORK - GfK’s Digital Market Intelligence (DMI) team has released the first in a planned series of 2013 enhancements to its top-quality solutions for digital ad campaign evaluation, expanding its client dashboard and introducing overlay tagging of ad units.

“We are working continuously to meet our clients’ existing needs and anticipate future ones, building greater convenience and accountability into our systems. Together with our clients and...

By Otilia Otlacan, 20 May 2013, 0 comments. Categories: Big Data, Content, Infographic, Research.

SpotXchange achieves significant growth as expansion drives digital advertising

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DENVER - SpotXchange, Inc., the largest global marketplace of digital video ad inventory, announced an exceptional 2012 for the company as it delivered record-breaking revenue and ad impression growth. SpotXchange’s success and revenue growth of 69 percent in 2012 was due in part to the company’s leadership in programmatic selling of online video advertising, expanded strategic partnerships and international growth. As the advertising marketplace evolves and advances due to greater innovation like programmatic buying and selling of digital video, SpotXchange is primed for continued rapid growth on the heels of a very successful 2012. In fact, already in 2013, SpotXchange has...

By Otilia Otlacan, 01 May 2013, 0 comments. Categories: Content, Industry, Marketing, Networks.

New research maps US by Android vs iOS

New Data Takes Deep Look at Performance of Advertising on Android Devices

New data from Jumptap, the leader in targeted mobile advertising, shows that consumers in the South and Southwest tend to be Android-biased compared to the rest of the country, while those in the Midwest and Northeast lean towards iOS. California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use. Blackberry use, which over-indexed in New York, was also included in the geographic data. This...

By Otilia Otlacan, 05 August 2011, 0 comments. Categories: Mobile, N America.

Location Analytics Market Forecast to Reach $9Bn in 2016

LONDON – As a result of the recent “locationgate” controversy (centering on Apple’s and others’ logging of the location of mobile devices as they are used by consumers) the location-based services (LBS) and advertising (LBA) markets have come under intense scrutiny, with privacy legislation a major focus.  

But according to ABI Research senior analyst Patrick Connolly, “ABI Research believes...

By Otilia Otlacan, 02 August 2011, 0 comments. Categories: Geo-location, Government, Industry, Research.