Americans viewed 37 billion videos in October 2012

comScore released data showing that 183 million U.S. Internet users watched more than 37 billion online content videos in October, while video advertising views reached nearly 11 billion. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online American video content property in October with 153.2 million unique viewers, followed by Yahoo! Sites with 55.3 million, NDN with 53.2 million, VEVO with 53.1 million and AOL, Inc. with 53.1 million. More than 37 billion video content views occurred during the month, with Google Sites generating the highest number at 13 billion,...

By David H. Deans, 28 November 2012, 0 comments. Categories: Broadcast, Research.

Multiscreen Content Platforms to Reach $21 Billion

We're moving towards an online user experience where ubiquitous multiscreen connectivity will become the norm, and new portable digital devices enable the flexible personalization of all published multimedia content. The early-adopters are already viewing consumer-produced and professional video programs on combinations of their media tablets, smartphones, netbook PCs or chromebooks. This multiscreen adoption trend will soon become a mainstream user activity. As mobile devices continue to improve, every media consumer will expect high definition (HD) video on everything. The pay-TV services are ramping up TV Everywhere to...

By David H. Deans, 05 December 2011, 0 comments. Categories: Broadcast, Industry, IPTV, Marketing, Multi Screen.

Copyright Office: Making a List, Checking It Twice

CO seeks comments on latest “specialty station” list

Like Santa Claus, Oskar Schindler, David Letterman and Joe McCarthy, the Copyright Office (CO) has a list. The CO’s list consists of TV stations which claim to be “specialty” stations, a desirable status for some in the copyright world (more on that below). The CO is in the process of updating its list, and

By Francisco Montero, 12 November 2011, 0 comments. Categories: Broadcast, Licensing, N America, Operators.

Reefer Madness II: Update on "Joint" Sales Advertising

Is the pipe dream of marijuana advertising going up in smoke?

What’s up with broadcast advertising of medical marijuana? 

It’s been two years since the Department of Justice hinted that maybe, just maybe, the federal government might go easy on fiendish pushers of the evil weed, er, we mean legitimate businesspersons seeking to provide dope to patients with...

By Francisco Montero, 09 October 2011, 0 comments. Categories: Broadcast, Government, N America.