OTT market to surpass broadcast TV within next five years, Level 3 argues

More hours will be logged watching linear streaming OTT video than traditional television by 2022, according to a new study from Level 3 Communications.

More than two thirds of the almost 500 media professionals polled argued traditional TV’s days will be numbered in five years’ time, while approximately half of respondents believe OTT revenue growth will be between 30% and 50% year over year in 2017.

Roughly 70% of respondents said they offered OTT services globally or across one geographic...

By Telecoms, 28 April 2017, 1 comment. Categories: Content, OTT Services, Smart TV.

New research argues missed opportunities for operators around data and content

More than two thirds of brands say telecoms operators are a better original source of data insights than Google, Apple and Samsung, according to a new study from Synchronoss Technologies.

Yet the study, undertaken by analyst firm Ovum and which went live during Mobile World Congress (MWC) last week, also found a twist: almost half (48%) of the 300 brands polled from the US, UK and France admitted they were not aware of operators’ ability to offer such insights.

“We’ve known for years that...

By James Bourne, 06 March 2017, 0 comments. Categories: Consumers, Content, Operators.

How the global mobile messaging market competition continues to escalate

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Mobile network service provider revenue loss from 'grey route' application-to-person (A2P) traffic will amount to $62 billion over the next six years, despite the increased deployment of security measures, according to the latest worldwide market study by Juniper Research.

Historically, the A2P service offering was used for mobile alerts or as a billing methodology and transport for simple content and services - both for one-off downloads or actions (such as voting) and for recurring...

By David H. Deans, 07 October 2016, 0 comments. Categories: Apps, Content, Operators, OTT Services.

Why referral technology and marketing makes sense in the telecoms industry

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Pop quiz time. If I were to ask you: “What’s the most effective form of customer acquisition: a) social media, b) digital advertising or c) referral marketing?” what would you say? Chances are you’d go for digital advertising or, if you were taking a punt on an outside bet, maybe social media. But here’s the kicker: according to 2016 data from Demand Metric, the actual answer is referral marketing.

That might come as a surprise but, while other channels may have...

By Gideon Lask, 22 September 2016, 0 comments. Categories: Content, Customer Service, Marketing.

How in an OTT landscape telcos can be challengers too

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Telcos are at the heart of digital innovation in industries such as media, banking and automotive, but are they lagging behind in the digital transformation of their own businesses? Is it really possible to do A while aggressively and boldly pursuing B? 

Of course, they are facing their own strategic challenges including increasing competition from mobile virtual network operators (MVNOs) such as Go Mobile and Tesco Mobile. ...

By Paul Bowman, 21 September 2016, 0 comments. Categories: Content, Customer Service, Operators, OTT Services.

When context brings sense to the big data mess

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Big data—which will soon be an understatement—is the amalgamation of information we’re getting from all of our mobile devices, and then adding to that soon the information we’re getting from all those other devices soon from the Internet of Things. Now the debate is if big data is valuable at all. Soon this insurmountable amount of data will become nonsense, unless we add context. Big data will enable machine learning that can in turn enable contextual...

By Telefónica, 15 September 2016, 0 comments. Categories: Big Data, Cloud, Content.

Are operators fully equipped for digital disruption in the telecoms business?

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Nowadays, digital disruption is a catchphrase touted in many boardrooms. It permeates all industries and changes many business ecosystems. So what is it and how does it impact the communications services business?

The scope of the telecom business has changed. Communications and connectivity have become deeply embedded in other value chains. Take Spotify or WhatsApp, for example, which are embedded in a mobile subscription, or a HBO package, which is embedded in a household broadband...

By Ville Syrjänen, 14 September 2016, 1 comment. Categories: Connectivity, Content, IoT, Operators, OTT Services.

Why more pay-TV providers in Europe are offering streaming video

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Streaming video entertainment services, such as those available from Netflix and Amazon, have already had a significant impact on the pay-TV sector in North America. As a result, European pay-TV operators that witnessed this disruption are eager to consider options that would enable them to transform their business.Amazon Video has announced it will be launching its Amazon Streaming Partners Program (ASPP) in Europe. Amazon operates a platform business model for video; it provides flexible video entertainment services to consumers and content rights holders, plus it's already present in...

By David H. Deans, 15 August 2016, 0 comments. Categories: Content, OTT Services, Smart TV.

Three steps to improve telcos’ customer experience in an increasingly agile world

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As customer experience fast becomes a key determinant of success for CSPs, every individual within an organisation will hold some responsibility over it and there is more pressure than ever for businesses to invest in new solutions to manage the needs of their customers. In order to drive Customer Experience Management (CEM) forward in today’s increasingly agile world, CSPs must work to reshape business models to understand the fast changing needs of their customers and provide...

By Udayan Kelker, 01 August 2016, 0 comments. Categories: Content, Customer Service, Operators, OTT Services.

Telstra acquires app development firm Readify – a sign of things to come?

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Australian telco Telstra has announced the acquisition of enterprise application development platform provider Readify in order to “drive digital transformation for enterprise customers in domestic and global markets,” according to a press release.

Readify, which employs approximately 200 staff across Australia, offers a wide variety of services across the enterprise and mobile stacks. The company has a distinctive Microsoft beat, with support not only for Azure cloud,...

By James Bourne, 04 July 2016, 0 comments. Categories: Apps, Content, Developers, Operators.

‘Smartphone society’ calls for a mobile-first strategy

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According to Ofcom’s latest stats (PDF), smartphones have taken over laptops as the most popular device for getting online. 33 percent of people see their smartphone as the most important device for accessing the internet, whereas only 30 percent of people see their laptop as the first port of call. Ofcom...

By Joram Cano, 02 September 2015, 0 comments. Categories: Consumers, Content, Mobile, Smartphones.

LG field-tests 4K "Futurecast" using ATSC 3.0

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4K adoption is starting to grow as supported hardware drops in price and content becomes available in glorious fidelity with over four times the amount of pixels as current "Full HD" hardware allows to be displayed. Although IPTV services like Netflix are delivering some of their library via internet streaming; a large amount of viewers still rely on broadcast...

By Ryan Daws, 13 July 2015, 0 comments. Categories: Broadcast, Consumers, Content, Industry, Innovation, Regulation.

BT takes the lead with Europe's first 4K channel launch

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4K television sets have offered eye-wateringly beautiful images to viewers for some years now - despite their high prices. The cost of 4K televisions has dropped and become far more affordable - which means content providers are rushing to fill the considerable gaps in their library. 

BT Sport will show hundreds of live matches throughout the tournament using the very latest...

By Ryan Daws, 09 June 2015, 1 comment. Categories: Content, Europe.

Sky continues its push for quad-play packages

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Sky has been looking for ways to build quad-play packages for some time. In the UK, the provider has signed a partnership with O2 to start offering mobile services with their packages starting in 2015 - a deal which has arguably become even more valuable now Hutchison has put in a bid to merge Three and O2. 

Now the provider is looking to offer quad-play in other markets which the company...

By Ryan Daws, 17 April 2015, 1 comment. Categories: Broadband, Consumers, Content, Disruption, Industry, Mobile, Operators.

Net Neutrality: Telcos opt-out of Facebook's Internet.org initiative

Facebook's Internet.org initiative, in principle, sounds like a fantastic idea. It would provide mobile users in developing countries with free access to certain online content which can help them to stay-in-touch, conduct business, and receive alerts for things such as natural disasters.

Indian Web and media companies CleartripNDTVNewshunt, and the Times Group have announced they are pulling out...

By Ryan Daws, 16 April 2015, 0 comments. Categories: Consumers, Content, Developing Countries, India, Industry, Net Neutrality.

BT to kick-off its 4G mobile service this week

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BT has a history in the mobile market since BT Cellnet - a company which launched the world's first GPRS (General Packet Radio Service) back in June 2000. BT Cellnet was spun-out to become O2, which was subsequently sold to Telefónica in 2005 for £18 billion. With the rise of interest in "quad play" packages, BT has been looking to re-enter the...

By Ryan Daws, 23 March 2015, 0 comments. Categories: Content, Entertainment, Industry, MVNO, Operators.

"LTE broadcast will be better than television"

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Speaking at an event in London, execs from Swedish infrastructure provider Ericsson and the UK's biggest mobile operator, EE, provided their insights on market convergence of TV, broadband, and mobile players, and the opportunities this opens-up for LTE broadcast...

Thorsten Sauer, Ericsson's Head of Broadcast and Media Services, said the firm predicts 50% of all...

By Ryan Daws, 19 March 2015, 0 comments. Categories: Capacity, Consumers, Content, Disruption, Entertainment, Infrastructure, LTE.

Will YipTV do to TV what Vonage did to calls?

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The VoIP market revolutionized the way communications worked, allowing companies to provide over-the-top services which were decoupled from the phone company.

For the first time you could go out and buy broadband from one company and phone service from another. The poster-child for this movement in the US had to be Vonage, and the company did a great deal for the fledgling VoIP market at the time.

Thanks to Vonage,

By Rich Tehrani, 12 March 2015, 1 comment. Categories: Apps, Consumers, Content, OTT Services.

Opinion: Going over-the-top, or not

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Why do over-the-top (OTT) communication applications such as Skype, Viber, Line and WhatsApp exist? My view is, like most innovation, they exist to exploit inefficiency in a market.

If the world already had a service which provided ubiquitous, seamless communication with anybody, anywhere, at any time, across multiple media at a nominal cost, then there would be no need for OTT communication applications.

In the mobile...

By Paul Liesching, 23 February 2015, 1 comment. Categories: Apps, Content, Industry, Innovation, OTT Services.