Divergent Views on Communicating with Machines
By guest writer, Frank Tobe, Editor/Publisher, The Robot Report
11 Things Yahoo Must Do Now That Yang Has Stepped Down
As reported on TMCnet yesterday, Jerry Yang, co-founder of Yahoo! has stepped down from the board to pursue other interests. We have a great deal to thank Yang for – as the first company to categorize the web and build out many free services, society has benefit greatly from what Yahoo has more or less given away for free.
That is the positive – the negative is the company has eroded top management and investor confidence for many years. Not to mention the botched Microsoft acquisition some years...
3 Great Posts to Read About Why Windows Phone 7 Hasn't Taken Off...
Jumping online this morning I noticed this trio of great posts yesterday about Windows Phone 7 and why it hasn't taken off. The discussion was started off by Charlie Kindel, a former Microsoft general manager:
MG Siegler weighed in on his blog with:
And Robert Scoble posted a comment on Charlie's post that led then to his...
Multiscreen Content Platforms to Reach $21 Billion
We're moving towards an online user experience where ubiquitous multiscreen connectivity will become the norm, and new portable digital devices enable the flexible personalization of all published multimedia content. The early-adopters are already viewing consumer-produced and professional video programs on combinations of their media tablets, smartphones, netbook PCs or chromebooks. This multiscreen adoption trend will soon become a mainstream user activity. As mobile devices continue to improve, every media consumer will expect high definition (HD) video on everything. The pay-TV services are ramping up TV Everywhere to...
Media Tablet Usage has Increased by 158.6 Percent
A little "What is Old is New Again"
We think that today’s business model with services combined with cool handheld devices is new. Moreover, these services may be performed by people, systems, or manner unknown by the customer. Email on your iPhone, Android, and Blackberry powered by the Cloud. A marketing phrase could be something like “You press the virtual keys and Google will do all the rest”.
However, this is really a case of what is Old is New again. George Eastman of Kodak fame coined the marketing slogan...
How Retailers Can Engage the Mobile Savvy Shopper
eMarketer reports that online retailer sales are growing fast, but the vast majority of consumer spending still takes place offline in local stores. Are retailers prepared to re-design their online presence, optimized for mobile device interaction, to capitalize on their customer's evolving shopping behavior?
A large portion of those in-store sales are influenced by online research, most of which is conducted at a consumer's home. But increasingly, consumers are taking advantage of the just-in-time access to...
Mobile Apps Potential for Creative Content Marketing
I've been thinking about the numerous ways that marketers are connecting with their customers and prospects via mobile devices -- smartphones and media tablets. Mobile apps that utilize a digital magazine (or eZine) format are particularly interesting, because they offer the potential to enable new forms...
Mobile NFC for Creative New Marketing Applications
As the number of mobile phone-based payment users grows worldwide to over 375 million in 2015, the demand for devices enabled with near field communications (NFC) -- the underlying communications technology behind many mobile payment solutions -- will grow as well. According to the latest market study by In-Stat, the adoption of this technology will push global annual shipments of NFC chips to over 1.2 billion by 2015. NFC is a set of technologies that supports wireless communications between two devices in close proximity to each other. An NFC link is very quick to set up, enabling small amounts of data to be...
Why B2B Content Marketing is Now Going Mainstream
Mobile Ad Spend in China to Reach $1 Billion by 2014
Kindle Fire turns up heat on competition
Amazon has finally unveiled its new colour tablet, the Kindle Fire, as it prepares to lock horns with a number of industry leaders on various fronts in what is a ferociously competitive market.
The new device, already being touted as stiff competition to the market dominance of Apple’s iPad, will be available to purchase for roughly $300 less than the cheapest Apple equivalent.
Kindle is already a well established brand, with the new Fire model standing on the shoulders of several generations of popular...
Business does mix with pleasure: Social media goes corporate
So who hasn't checked Facebook at work, even once? No hands? Didn't think so.
To be fair, maybe you can count the number of times on one hand – and no one's judging you here, I've done it too. That's because social media has become so integrated into our personal lives, so quickly, that it has followed us to work like a stray dog – one we love so much that we don't have the heart to send away. Some