How chatbots are delivering lasting benefits for the financial services sector

Ever since the advent of computer use by established banking and insurance organisations in the early 1950s, financial services has been a sector that generates an enormous amount of customer transaction data.

That's why they've adopted analytics tools for big data use cases, and it's why they've been one of the first sectors to pilot the deployment and applications of artificial intelligence (AI) systems.

AI chatbot market development

According to the latest worldwide market...

By David H. Deans, 05 April 2019, 0 comments. Categories: Apps, Customer Service, Disruption, Marketing.

Sprint fires at AT&T in full-page NYT ad over ‘fake 5G’ marketing

Sprint has taken out a full-page advert in the New York Times which takes aim at rival AT&T for alleged ‘fake 5G’ marketing.

AT&T has drawn ire from rivals for marketing its ‘5G-E’ network despite being a 4G network. The operator defends its decision as it will form a fundamental part of its actual 5G network once released.

Critics say the branding is misleading and some consumers will believe they have early access to a 5G network. They claim it makes AT&T appear like an...

By Ryan Daws, 12 March 2019, 0 comments. Categories: 5G, Connectivity, Industry, Marketing, Mobile, N America, Networks, Operators.

Net Neutrality: Carriers have already begun throttling services

As forewarned by critics, the FCC’s repealing of its net neutrality rules has already led to popular services being throttled.

Net neutrality legislation, implemented under Obama’s administration, ensured a fair internet where all services must be provided with the same level of performance as others. This helped to keep the playing field level so new businesses have similar opportunities to incumbents.

The argument for repealing the rules – most advocated by large service providers –...

How NFC is penetrating retail point-of-sale apps

While much of retailer digital transformation continues to drive online commerce applications, innovation is advancing the whole sector. Retail point of sale (POS) technologies is an example, as more CIOs and CTOs seek ways to improve in-store product or service payment transaction processing.

According to the latest worldwide market study by Berg Insight, the market for NFC-ready POS terminals continued to show strong momentum in 2017 with annual shipments reaching an estimated 24.7 million units...

By David H. Deans, 20 July 2018, 0 comments. Categories: Marketing, Mobile, Networks, Wireless.

Brits overpay for broadband while receiving half the advertised speed

According to research, many British households are both overpaying for their services and receiving broadband speeds half as fast as they were advertised.

Communications regulator Ofcom recently conducted research which found around four million UK households could be saving money on broadband.

Broadband customers often sign up to good welcome offers for a set term, but then forget to shop around or negotiate with their existing provider once their contract is up.

Once an offer is up, plans can jump...

By Ryan Daws, 18 May 2018, 0 comments. Categories: Broadband, Connectivity, Industry, Marketing, Operators, Regulation.

How AI-powered chatbots will transform healthcare

Digital health revolves around the integration of traditional healthcare systems and newer technologies to improve efficiency, value for money and ultimately patient outcomes. Electronic Health Records (EHR) have been a big part of this evolution, promising universal access to key elements of a patient's medical history.

As many nations have now adopted EHRs, the debate has moved on to what can be done with this data. Interoperability and analytics have become important requirements of healthcare IT...

By David H. Deans, 02 November 2017, 1 comment. Categories: Machine Learning, Marketing, Mobile.

Report asserts ‘significant opportunity’ with OTT advertising monetisation

Over the top (OTT) services have completed their rise to dominance – and it’s up to brands to get their act together.

That’s according to a new report from FreeWheel, which finds that viewers complete 98% of all premium video adverts on OTT, as well as providing a generally greater lift in brand awareness on campaigns compared against desktop and mobile.

The study, which collated data from customers of FreeWheel, a subsidiary of Comcast, also shed light on trends associated with OTT viewing....

By James Bourne, 11 August 2017, 0 comments. Categories: Content, Marketing, OTT Services.

What mobile service providers can learn from Amazon, Google and Uber

Today’s popular internet services, like Amazon, Google, or Uber, have established a winning customer experience template. Wireless service providers like Verizon, AT&T or T-Mobile, strive to provide a comparable experience to their customers but are often falling short of that goal. Carriers’ engagement and interaction with their customers on their mobile devices is often lacking, if not flawed, relative to today’s expectation.

In general, mobile operators tend to lack immediacy and...

By Robert Oberhofer, 10 May 2017, 0 comments. Categories: Customer Service, Marketing, Mobile, Operators.

What makes for great IoT product development?

(c)iStock.com/PonyWang

Cisco has pegged the Internet of Everything for soon impacting our lives ten times more than the Internet itself. Yet so many companies in the more commonly called Internet of Things (IoT) are struggling for survival.

Why? Maybe, like the Google Glass, it was just too soon. Or like another seemingly failed Google acquisition, Revolv home automation hub, maybe the bigger guys are gobbling up the competition (

By Telefónica, 12 October 2016, 0 comments. Categories: IoT, M2M, Marketing.

Why referral technology and marketing makes sense in the telecoms industry

(c)iStock.com/Ximagination

Pop quiz time. If I were to ask you: “What’s the most effective form of customer acquisition: a) social media, b) digital advertising or c) referral marketing?” what would you say? Chances are you’d go for digital advertising or, if you were taking a punt on an outside bet, maybe social media. But here’s the kicker: according to 2016 data from Demand Metric, the actual answer is referral marketing.

That might come as a surprise but, while other channels may have...

By Gideon Lask, 22 September 2016, 0 comments. Categories: Content, Customer Service, Marketing.

The question of ‘digitalisation’ for OTT providers and for consumers

(c)iStock.com/retrorocket

In recent times, “digital transformation” has become a buzz phrase used in many different contexts to refer to the transformation that many businesses in the world are either going through or trying to achieve. It’s more or less a reference phrase within telecom businesses today, used to package many things together, with the main focus being on technologies; from new ways of customer on-boarding using multi-channel interfaces, through to e-invoicing, video-on-demand and...

By Indrajit Chaudhuri, 15 June 2016, 0 comments. Categories: Marketing, OTT Services.

CPQ: From add-on to disrupter?

(Image Credit: iStockPhoto/ThomasVogel)

CPQ has crept up on the sales and marketing community by stealth and suddenly the term is everywhere, but why?

At its most functional level, CPQ is a set of software applications enabling telecoms companies to Configure, Price and Quote. This is exactly what is required to make the sales process more efficient and consequently it has become as vital a business tool...

By Greg Dunbar, 10 June 2015, 0 comments. Categories: Consumers, Industry, Marketing.

MWC15: Let a brand pay for your usage, says Telefonica

Troubled tycoon and founder of Mega, Kim Dotcom, once proposed a disruptive advertising model with which he planned to take on Google. The idea was that – through installation of software on a client’s PC – advertisers could pay the consumers for their time rather than handing the cash over to Google or another large web advertiser.

At Mobile World Congress, Telefonica has proposed a similar idea from a telco-perspective. The trials were revealed by the company’s head of advertising,...

By Ryan Daws, 04 March 2015, 1 comment. Categories: Consumers, Industry, Marketing, Monetisation.

Digital watch, Digital TV… Digital CSP?

(Image Credit: Phil Dowsing Creative)

Consumer attitudes and behaviours in the telecoms space have changed dramatically in the last decade. In the past, we used our mobiles sporadically for calls and messaging. Now, we’re a society attached to our smartphones day in, day out, using them as a gateway to one another and to the Internet. New studies have...

By Jennifer Kyriakakis, 15 October 2014, 1 comment. Categories: Consumers, Industry, Marketing, Research.

Phones4U heads into administration, iPhone 6 orders cancelled

Phones4U, a troubled UK mobile phones retailer, has gone into controversial administration resulting in the closure of 550 stores. The company has long had issues after mobile operators dropped support for the business after reportedly being unable to conclude new distribution agreements.

Vodafone said in a statement: "Phones 4U was offered repeated opportunities to propose competitive distribution terms to enable us to conclude a new agreement, but was unable to do so." Vodafone...

By Ryan Daws, 15 September 2014, 0 comments. Categories: Devices, Industry, Marketing, Mobile, Smartphones.

Worldwide TV ad spend will reach $236 Billion in 2020

The transition to digital marketing is still a huge challenge for many legacy marketers, so when they gain access to additional budget they choose to spend it on media that's within their comfort-zone. For those with a traditional media buyer mind-set, that often translates into spending more on television advertising.Global TV advertising expenditure will reach $236 billion in 2020, up by 38 percent ($64 billion) from 2013 and up by 54 percent ($82 billion) on 2010, according to the latest market study by Digital TV Research.Regardless of the relatively poor ROI performance,...

By David H. Deans, 22 August 2014, 0 comments. Categories: Consumers, Industry, Marketing.

T-Mobile’s third “Uncarrier” attack pushes to end overage fees

John Legere, T-Mobile’s CEO, has been pushing the company as the disruptive “Uncarrier” with a myriad of industry-changing moves.

Now the vocal Legere is hoping to end the carrier phenomenon known as overage fees.

Overage fees are charges when you go outside of your plan. So if you have 500 mins in your call package, and you’ve racked up 501 mins this month, that extra one minute will not only...

By Ryan Daws, 14 April 2014, 0 comments. Categories: Consumers, Industry, Marketing, Operators.

Blackberry's smart pivot to M2M

The machine to machine (M2M) market is growing rapidly – as sensors become cheaper to embed in our clothes, appliances, shipping containers and just about everything else. In fact, one estimate pegs the market as worth $88 billion in nine years from now. Hundreds of billions of sensors will soon be sold, presenting an opportunity like few others. More importantly, there is no market leader in the space...

By Rich Tehrani, 27 January 2014, 0 comments. Categories: Devices, M2M, Marketing.

Nokia’s negative, Lumia’s lifting

Nokia [NYSE: NOK] has unleashed their end of year financial results for 2013; an occasion industry observers have been waiting for to see how the company is now faring since the $7bn Microsoft acquisition last September.

Overall, Nokia hasn’t had the best 2013 with sales in ‘Operations’ down 21%, ‘NSN’ down 22%, ‘HERE’ down 9%, and ‘Advanced Technologies’ also down 20%... but is the outlook as bleak as many of the press are making...

By Ryan Daws, 23 January 2014, 0 comments. Categories: Devices, Marketing, Mobile, Smartphones.

T-Mobile ends ETF fees as CEO jibes ATT: “These pr*cks will pay you to come back!”

If you checked-in with us yesterday; you’d know the “gloves are off” between T-Mobile and AT&T. Overnight it got more heated as T-Mobile’s John Legere took the stage at CES to announce the next part of the disruptive “Uncarrier” strategy -- whilst taking shots at an industry which “blows”.

The gist is T-Mobile will now pay you and your family up to $350/each to leave AT&T, Sprint, or...

By Ryan Daws, 09 January 2014, 0 comments. Categories: Consumers, Industry, Infrastructure, Marketing.