Rivals mock AT&T’s 5G-E with T-Mobile teasing ‘9G’ update
AT&T is slapping a ‘5G E’ indicator on devices connected to its gigabit LTE network, and it’s getting suitably mocked by rivals.
T-Mobile kicks off proceedings with a fine bit of trolling from its Twitter account:
John Legere, T-Mobile’s ever-vocal CEO, also used Twitter to accuse AT&T of “flat out” lying to customers.
There is a serious concern that less technical users will believe they’ve been gifted a magical upgrade to 5G without the expected performance benefits.
AT&T is playing a dangerous game rushing to claim it's the first US network to offer 5G. An underwhelming experience will damage uptake across the industry, so it’s little surprise to see rivals being so critical.
Verizon went a step further than T-Mobile and published a full-page ad in the Wall Street Journal, New York Times, USA Today, and Washington Post. In the ad, Verizon CTO Kyle Malady did not call out AT&T directly, but said "the potential to overhype and underdeliver on the 5G promise is a temptation that the wireless industry must resist."
AT&T’s defense is that its gigabit LTE network will form a foundation of its 5G network, hence the ‘5G Evolution’ moniker. There’s little doubt, however, that it’s confusing for anyone waking up one day to see 5G in their status bar.
Interested in hearing industry leaders discuss subjects like this? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo, and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London, and Amsterdam.
- » Leak of meeting to decide Huawei’s UK 5G network fate causes fury
- » Ericsson CEO: Europe needs to stop playing ‘catch up’ and take a 5G lead
- » Optus reveals first 50 sites for Ericsson-deployed 5G
- » Verizon secures partnership with Google to bring YouTube TV to customers
- » China's UK Ambassador: ‘Global Britain’ should make its own Huawei decision