Rivals mock AT&T’s 5G-E with T-Mobile teasing ‘9G’ update
AT&T is slapping a ‘5G E’ indicator on devices connected to its gigabit LTE network, and it’s getting suitably mocked by rivals.
T-Mobile kicks off proceedings with a fine bit of trolling from its Twitter account:
John Legere, T-Mobile’s ever-vocal CEO, also used Twitter to accuse AT&T of “flat out” lying to customers.
There is a serious concern that less technical users will believe they’ve been gifted a magical upgrade to 5G without the expected performance benefits.
AT&T is playing a dangerous game rushing to claim it's the first US network to offer 5G. An underwhelming experience will damage uptake across the industry, so it’s little surprise to see rivals being so critical.
Verizon went a step further than T-Mobile and published a full-page ad in the Wall Street Journal, New York Times, USA Today, and Washington Post. In the ad, Verizon CTO Kyle Malady did not call out AT&T directly, but said "the potential to overhype and underdeliver on the 5G promise is a temptation that the wireless industry must resist."
AT&T’s defense is that its gigabit LTE network will form a foundation of its 5G network, hence the ‘5G Evolution’ moniker. There’s little doubt, however, that it’s confusing for anyone waking up one day to see 5G in their status bar.
Interested in hearing industry leaders discuss subjects like this? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo, and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London, and Amsterdam.
- » Satellite internet firm OneWeb files for Chapter 11 bankruptcy
- » British internet providers commit to measures helping people isolate
- » EU asks Netflix to lower its quality as people isolate from coronavirus
- » UK Budget 2020: £5bn for gigabit broadband among ‘huge’ investments
- » How 5G technologies could liberate fixed wireless broadband in the US