Sprint is suing AT&T for its ‘misleading’ 5G-E branding
While rivals started off by mocking AT&T for its ‘misleading’ 5G-E branding, Sprint is taking it a step further and suing the operator.
Sprint claims it commissioned a survey which found 54 percent of consumers believed the 5G-E networks were the same as, or better than, 5G.
A further 43 percent of respondents believed if they purchase an AT&T device with 5G-E today means it will be 5G compatible. Our savvy readers know that’s not the case, but it’s understandable a typical consumer would think so.
Here’s the full complaint:
5G-E stands for ‘5G Evolution’ and is actually a LTE network. AT&T argues because it will play a central part of the final 5G network, that justifies the decision to call it 5G-E.
Due to misconceptions that it’s a 5G network, consumers will not be receiving the performance benefits they’d expect. Sprint argues that it’s damaging 5G’s overall reputation while it’s creating a "legitimate early entry into the 5G network space".
If consumers with the many devices that now display ‘5G-E’ believe they either have – or will receive – true 5G when it’s available, that will damage uptake of AT&T’s rivals.
Interested in hearing industry leaders discuss subjects like this? Attend the co-located IoT Tech Expo, Blockchain Expo, AI & Big Data Expo, and Cyber Security & Cloud Expo World Series with upcoming events in Silicon Valley, London, and Amsterdam.
- » Virgin Media chief is enthused by UK PM Johnson’s pledge to speed up gigabit broadband rollout
- » Three UK pledges it won’t charge any extra for its ‘true 5G’
- » How smart meters continue to drive IoT applications in North America
- » Britain is yet to decide on Huawei’s 5G involvement, but tougher industry controls will be introduced
- » Small Cell Forum publishes API to drive unified 5G open RAN