Reliance Jio boasts the world’s largest RCS deployment – growing faster than Facebook, WhatsApp
RCS, otherwise known as Rich Communication Services, is an emerging standard which aims to replace SMS and allows consumers to communicate with the rich media they’ve come to expect from OTT apps such as WhatsApp, Facebook Messenger, and Skype.
The deployment of RCS to Reliance Jio’s customers is part of the ‘Jio4GVoice’ service and surpassed 100 million subscribers within 170 days. This rapid uptake created a world record to reach this milestone; growing faster than any of the aforementioned popular OTT apps.
We are excited by the ambition and pace of the Jio evolution
Jio4GVoice is a downloadable app from the Google Play Store and does not require an LTE device to be used. After obtaining a Jio SIM, subscribers only have to download the app to benefit from high-quality calls in addition to RCS’ enhanced messaging features such as group chat, file transfer, location share, and stickers.
The service is based on WIT Communication Suite – a platform which allows mobile operators to create, launch, and evolve new IP communications services. Voice, video and messaging capabilities can be combined through downloadable apps for Android and iPhone smartphones, and across PC, Web, and TV end-points.
“WIT is very proud to have been working with Reliance Jio for the last two years, and we are thrilled with the huge success of the Jio services. The rate of growth of subscribers of the Jio4GVoice service that we have seen in the first five months is remarkable and a testament to the innovative service that Jio is providing to the Indian market,” says Luis Silva, CEO of WIT Software. “We are excited by the ambition and pace of the Jio evolution, and we look forward to future service extensions and new service launches to enrich the Jio proposition even further.”
What are your thoughts about RCS and its deployment? Let us know in the comments.
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