Amazon plans a Prime broadband service in the UK and Europe

(Image Credit: iStockPhoto/AdrianHancu)

Amazon Prime offers fantastic value, but the once humble bookstore is now planning to add even more to its subscription with a broadband service, according to latest reports. 

Sources for The Information have tipped an impending launch of Amazon's internet service to help its customers receive the growing number of services the company provides such as Netflix-rival Amazon Video, and recently announced Spotify competitor Amazon Music Unlimited. 

The current plan is to set up an internet service in the UK before extending to other parts of Europe in the coming years. Amazon is reportedly targeting UK consumers, to begin with, due to a relative ease in setting up a new ISP within the market when compared to other European countries. 

Of course, rather than set up a brand-new network at significant time and cost, the likelihood is that Amazon will piggyback on the existing Openreach-maintained network similar to John Lewis and the Post Office. 

With the formidable presence which Amazon commands and its legion of existing Prime subscribers, the company would begin its venture into the ISP world in an enviable position. Whether the broadband service will be inclusive of the Prime membership or offered at discount similar to Amazon Music Unlimited is yet to be seen, but it's likely the latter. 

One thing is for certain, the mere thought of Amazon entering the market should concern rival ISPs. Talks are still in fairly early stages it would seem, which could mean it will be a while until the service reaches the market, if at all. 

Do you think Amazon should become an ISP? Share your thoughts in the comments.

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