Opera launches "all you can eat" app store

For operators, the added perks you can offer customers which helps to differentiate your package from the competition is one of the most important factors as network performance becomes negligibly different between providers. Opera Software has launched an operator-branded app store which promises "all you can eat" apps and games, and it could be worth adding to your arsenal. 

One of the biggest benefits of Opera's store is that it is almost fully-managed

The new solution will allow operators to launch their own store, with their own branding. Customers can subscribe to the new store in order to have "all you can eat" access to the 300,000 premium apps and games available. Over 6,000 devices which span across most of the major platforms are supported, including Android, Java, Symbian, and BlackBerry. 

You would be forgiven for being skeptical about how "premium" the apps and games are, but rest assured, the roster which is rotated and updated every day contains popular titles such as Minecraft, Angry Birds Star Wars II, My Talking Tom, and Ice Age. The firm also says that a "steady stream" of new apps are being created and added each week by thousands of developers. 

One of the biggest benefits of Opera's store is that it is almost fully-managed by the company, and allows operators to reap the benefits of participating in the app market with little effort. Opera will even take care of the store's administrative tasks - such as developer payments. 

“Our operator partners have been looking for innovative ways to introduce popular apps and games to their customers, and we’re delighted to enhance the Opera Mobile Store with a subscription-based model made just for them,” says Lars Boilesen, CEO at Opera Software. “The subscription model ensures a regular and recurring revenue stream. Rather than having to watch from the sidelines while third-party stores collect all the revenues, operators can be an active participant in the app value chain.” 

“It’s clear that our customers are embracing their ability to download unlimited apps and games for one low-priced subscription fee,” says Oleg Reshetin, Marketing Director at MTS Ukraine – one of the live operator partners for the Opera Subscription Mobile Store. “It’s even more attractive for us, as Opera takes care of every step in the process, freeing us up to focus on driving new monthly subscriptions to the store.” 

Your experience with Opera could be with their web browser, but the firm has been offering a wide-range of operator solutions for some time. As a couple of examples, 'Rocket Optimiser' offers mobile video and data optimisation to enhance quality on a per-stream level, and 'Opera Max' promises to give users up to 50% more capacity in their plans at no extra cost. 

What do you think about Opera's app store solution? Let us know in the comments.

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