Natural conversation with Bing's search engine

Bing is a powerful product of Microsoft's. Many see it as the plucky David-like search engine behind the goliath known as Google, but it's much more than that, it's a machine-learning powerhouse which is constantly growing through 'Satori' to form a platform which is increasingly able to answer whatever you throw at it.

Cortana, Microsoft's virtual assistant, is a consumer-facing example of this power. It is widely-regarded as the smartest AI available across smartphones and it is all backed by Bing. The product many of us know best, however, is as a search engine where the company has unveiled the ability to use natural conversation in your searches.

A simple example would be a search for 'Washington, DC' which will naturally pull up information about Washington in the same respect as a Google search (or yes, any other search engine.) However, if you then clear your search and write "What is the population there" then Bing will remember your previous query and display the population in Washington, DC.

It's not just two-step either. The example Microsoft provides is the following searches; "Who is the president of the United States" > "Who is his wife" > "How tall is she" > “Who is her brother”.

Machine prediction is already used within the telecoms industry. Amdocs, for example, has a solution whereby your company can detect when a customer is likely to be unhappy before it happens in order to solve the situation and prevent any distain which could damage your firm's reputation.

Yan Ke, Development Lead of Bing's Relevance Team, wrote in a blog post: "These improvements build on extensive work we have done to build out the Bing platform including investments in entity and conversational understanding.  This is a long journey, and we expect to deliver a number of additional improvements in the days ahead."

Are you ready to have a conversation with your search engine? Let us know in the comments.

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