Microsoft will rule the internet (yes, and Google…)

The next decade will be connected to that source of knowledge we know as the internet – whoever rules it has the keys to the tech world. Nobody really “owns” the internet; but some companies certainly have more influence than others over its contents – notably, Google.

One of the current hot topics in the industry is “The Internet of Things” - the idea being that every device has a reachable address on the web.

Whoever can harness this technology has an enviable advantage.

Many would say Google is well-ahead of any other company in harnessing this information and making sense of it using what they call their “knowledge graph” – a powerful database which is consistently growing and learning to make sense of data to provide its user with relevant results.

In a bizarre turn of events, Apple, the Cupertino-based hardware company; switched to the only other comparable alternative in the field for search on their iOS7 devices... Microsoft.

However, here we’re not just talking about ‘Bing’ – the search engine struggling to get noticed – but rather part of the actual engine behind it, ‘Satori’.

 “Satori is a Japanese Buddhist term for awakening, ‘comprehension; understanding’

In the Zen Buddhist tradition, Satori refers to the experience of kenshō, "seeing into one's true nature" – extracted from Wikipedia

The Xbox One is positioned as the one hub for your home; and the last piece of the puzzle in Microsoft’s ecosystem. Now they have a consistent interface across desktop, tablet, mobile, and now your television – it’s time to enhance how these tie together.

Albeit just a (likely) rumour, the next Windows Phone update is said to finally bring a voice assistant to the device – a feature found on rivals – by the name of ‘Cortana’ (after Master Chief’s assistant in the Halo game series).

In an interview with Cnet; Stefan Weitz, Senior Director for Bing, said a revolutionary voice assistant would "recreate the physical planet inside of Bing," mapping every square inch of it.

Said to be in-development for some time; the differentiator here is it’s supposed to be a virtual assistant which can truly hold a discussion and your information even across devices – unlike the scripted nature found on the likes of Apple’s “Siri”.

It’s a shame Apple didn’t make Siri an open-standard almost like AirPlay. Imagine walking home and due to your washing machine manufacturer building Siri into their device; you could just say to your phone “Siri, start the washing.”

Alas, it’s not worth dreaming, but this has left the field wide-open for Microsoft (and Google.) But combined with the vast internet knowledge these companies hold… can anyone else compete?

With the internet getting increasingly more important; whoever holds the keys to its knowledge is at an advantage.

Whilst both Microsoft and Google are likely to play nice with whoever wants to use their services; they may use it as their trump card to simply stay one-step ahead.

Do you think Microsoft and Google are in an advantageous position to rivals?

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