appssavvy answers cry for scalable, standard native advertising
appssavvy’s Activity-Based Ad Units Employ IAB “Rising Stars” Canvasses for Brand Advertising Naturally in a User’s Activity Stream and Native to The Experience
NEW YORK, NY – “Scale” and “standard” are two question marks that often arise about native advertising. appssavvy (www.appssavvy.com) continues to answer these questions with its activity-based advertising platform.
The Interactive Advertising Bureau (IAB) is encouraging adoption of the IAB Rising Stars, new canvasses for brand advertising on digital platforms, but these are too often delivered in a non-native manner. appssavvy fixes this through its activity-based web and mobile ad units.
“Delivering ads in natural placements within the user activity flow is the Holy Grail for advertisers — as is engaging, creative experiences. Using the IAB Rising Stars in-stream delivers a new standard ad unit that is native to the experience and demonstrates the next generation of digital brand advertising,” said Peter Minnium, Head of Brand Initiatives at the IAB.
appssavvy’s activity-based advertising technology platform focused on people’s native activities, reaches an audience of 103 million unique users per month. appssavvy delivers a Full Page Flex mobile “Rising Star” ad unit featuring a full screen experience with interactive functionality. These ads, which are similar on the web, except that they are 600×300 in size, are triggered by people performing activities, such as creating and consuming content, or communicating. Each of these activities, which, today, appssavvy delivers against more than 4 billion per month, provides a natural break within the user flow resulting in better timing, as well as context based on the activity, to drive scalable, standardized native advertising.
“The IAB’s Rising Stars initiative is in lock-step with our vision to rethink the delivery and reception of advertising,” said Chris Cunningham, co-founder and CEO of appssavvy. “As people’s behavior has shifted from page-based media to activity-based, both on the web and mobile, so should how we think about advertising. Through our, now, IAB standard, activity-based ad units native to the digital experience, we’re making advertising better by empowering leading web publishers to get smarter about their inventory and what it’s worth through data and insights, and brands to reach people within natural breaks and when they are most receptive, all in real-time.”
appssavvy (www.appssavvy.com) is a technology company with the mission of rethinking the delivery and reception of advertising. Focused on activity, appssavvy redefines how brands reach consumers, creates native ad experiences for publishers, and most importantly, improves advertising through data and insights about real-time behavior.
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