Streaming movies whilst still in theatres, enough to combat piracy?
Piracy is an issue which has plagued studios of various mediums for years, and controversially, sometimes helps to push boundaries, as was the case with the music industry. Now Disney and Sony wish to do the same with film and are trialling streaming brand-new titles whilst they’re in theatres.
First, let’s take a look at how music rose, fell, and has got back stronger than ever.
When music had to be obtained from your local record shop; you had to think long and hard about which artist you’d like to invest your money in, after all, you’ll probably be listen to this record the rest of the year!
As cassette’s (and eventually CD’s) arrived, music was more widespread, although with little knowhow they could easily be copied. Distribution went up, sales came down (gradually.)
Then came MP3’s, and with the ease of access came the ability to pass songs to your friends at the press of a button. It was rampant, and damaging to the industry - despite DRM attempts – as sales dropped, and the artists (who already get little cut of what their label does) struggled.
At this point; music appeared to be heading down a bottomless pit. What could be as easily attainable for the consumer as MP3’s, yet where the artists get their due payment?
Spotify entered the scene, and music-streaming erupted. Now we, the consumer, are spoiled for choice. No longer do we have to choose a record for the rest of the year; we can download a new record from friends’ recommendations every day if we decide!
This is great, but the most important part? Artists get paid. Now musicians are happy to create music they know, we love, and can be happy their bills are paid. Thanks to streaming.
So it’s simple right? Movie studios should just stream all their content? Afraid not, there are many more legal barriers to overcome.
Take “Game of Thrones”, one of my favourite TV shows, a friend came round mine to watch it and I scoured the internet for ages to find somewhere I could pay to rent it. Where did my own grand adventure take me? Well, absolutely nowhere.
I started on the network’s official website, “not available outside of the US.” I went to iTunes, Amazon, Netflix, Blinkbox... nothing. Then I went to PirateBay just to check, and there it was.
Our international barriers make it hard to stay on the right side of the law, and easy to be illicit.
So what is the solution? Change laws, and let’s get streaming, legally.
Do you have any opinions on how the movie industry can deal with piracy?
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