HTC gets “One” up on Samsung

According to the latest IDC market research, HTC (2498:Taiwan) has overtaken nemesis Samsung as fifth largest smartphone maker spot in Japan.

This is a huge win for the company, who despite releasing handsets which are routinely reviewed as better than most – Samsung included – they cannot match the same level of marketing budget.


HTC’s most recent flagship, the “One”, is currently regarded as one of the best smartphones available with Expert Reviews describing it as an “ultimate smartphone”; from near-indestructible, industrial, aluminium design, to innovative features including a superior low-light “UltraPixel” camera and amplified dual front-facing stereo speakers.

Yet it’s not the “One” which has taken hearts of the country’s citizens, but the Japan-exclusive “J Butterfly”, sold through carrier KDDI Corp. Featuring the stunning 1080p Super LCD 3 (440ppi) display found in the One, coupled with a slightly slower – but still incredibly fast – 1.5Ghz quad core processor.

The J Butterfly boosted HTC to 6.6 percent market share; whilst nowhere near Apple’s top spot at 39.6 percent market share, it’s good to see the company have its fortunes turned around.

HTC has been in a struggle against the “heavyweights” of the industry, unable to compete with their huge budgets and carrier support. This comes alongside internal issues we’d previously reported; including stock problems, uninspiring “First” Facebook phone sales, and potential staff disarray.

We can only hope this marks a turn in the tide (so to speak).

What do you think of HTC’s recent efforts, current market position, and the company’s future?

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