Three UK changes the game (again) with free US roaming

UK MNO, Three, has been on a string of well-praised announcements this year; the first being to offer a free upgrade to 4G for all 3G customers (including unlimited data packages.)

This was followed by the ability to make use of this allowance in their “Feel at Home” initiative which initially spanned the Republic of Ireland, Australia, Italy, Austria, Hong Kong, Sweden and Denmark. Adding to that list today is the US, Indonesia, Sri Lanka, and Macau.

Whilst great news for globetrotting customers; this comes at a worry to rival networks who tend to offer “add-ons” for similar functionality Three is including in its well-priced bundles. For example, Vodafone allows customers to use their minutes, texts, and internet abroad for £3/day as part of their “EuroTraveller Pass” which as the name suggests, is notably restricted to Europe…

On Twitter, user @psychomania666 tweeted: “I can get all you can eat data on Three compared to 500mb on Orange and still be cheaper.”

Three is currently the only network to offer unlimited 4G data, and, at no extra cost.

Along with this announcement; Three has begun their promised 4G rollout in London, Birmingham, and Manchester… pushing hard through 2014 to cover a further 50 cities – many expected in Q1.

According to independent figures from Enders Analysis, Three already carries more data than any other UK network - 41.5% of UK data traffic, followed by EE with 29%, O2 with 20% and Vodafone at 9.5%. Three says that it is investing in handling a significant more capacity over the next two years, adding a further 3,000 masts to its existing network of 14,000 sites by the end of 2015.

Three is mirroring a similar move by T-Mobile in the States to allow its customers to roam freely at no extra charge - in over 100 countries around the world.

The roaming announcements will please Neelie Kroes and the European Commission - who are pushing to end roaming charges across the EU zone. Today we get a step closer to scrapping them internationally…

What do you think about Three’s latest free roaming announcements?

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