Tablet Sales Will Continue to Grow; Apple to Dominate

Worldwide tablet sales are expected to total 63.6 million units, resulting in a 261.4 percent increase from 2010 sales of 17.6 million units, according to a new report by Gartner.

Tablet Sales will Continue to Rise through 2015
The report also states that media tablet sales will continue to increase through 2015 when sales are predicted to hit 326.3 million units.

Apple is projected to account for 73.4 percent of worldwide tablet sales in 2011, whilst Gartner predicts that no other platforms will have more than 5 percent of the tablet market in 2011.

Carolina Milanesi, research vice president at Gartner, commented:

“We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50 percent of the market until 2014. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen. This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.”

Tablet Sales for Android, RIM and Microsoft
Android tablets are on track to ship 11 million units in 2011, accounting for 17.3 percent of the market share; up from 14.3 percent for 2010.

Ms. Milanesi said:

“So far, Android’s appeal in the tablet market has been constrained…Google will address the fragmentation of Android across smartphone and tablet form factors within the next Android release, known as ‘Ice Cream Sandwich,’ which we expect to see in the fourth quarter of 2011. Android can count on strong support from key OEMs, has a sizeable developer community, and its smartphones application ecosystem is second only to Apple’s.”

In regards to RIM’s QNX OS, the report states that the main challenge ‘will be to attract more support from application developers’ whilst Windows 8 may see difficulties entering the consumer market but higher adoption in the enterprise segment, as the report states:

“…the late arrival (of Windows 8 ) might limit its appeal, especially to consumers, as Apple and Android will be more entrenched by then. Microsoft’s platform will find its biggest opportunities in the enterprise segment, where IT departments could benefit from smoother integration with existing Microsoft software.”

Future Tablet Vendors… Apps, experiences and UI
The report finishes with a look at the future of tablets stating that, as new vendors come to the table in 2010, importance must be placed on delivering rich user experiences based on a strong tie between smartphones and tablets, a powerful set of Apps, intuitive user interfaces and the ability to easily share content between devices.

View the full release.

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