Samsung woos developers as TV app marketplace gathers momentum

Samsung’s seems to be taking measures to give its TV apps marketplace the characteristics of an accelerating snowball, launching a $100,000 developer challenge as it nears 10m applications downloaded since going online in 2010.

With the Free the TV Challenge, the firm is hoping to entice developers into working on what it calls ‘converging apps’, that is, solutions that enable interaction between Samsung smart TVs and at least one other device screen, a smartphone, for instance.

Developers are challenged to apply their skills to three main categories:

  • Controller Apps – Ones that let a phone, tablet or PC control an app running on a TV.
  • Companion Apps – Think second screen apps, with a focus on synchronized, supplemented content.
  • Interactive Apps — Apps that let the user use a device as a secondary display. That means you could start using an app on one device and pick up where you left off on another gadget.

The first prize winner will receive $100,000, with $75,000 and $50,000 for second and third, along with a Samsung LED TV and a Samsung Galaxy Tab. The winning app will also be highlighted in Samsung Apps, the world's first HDTV dedicated apps store. 

"Samsung Apps has become the most popular TV Apps platform in the industry, with more than 900 apps available worldwide and nearly 10 million downloads to date," said Eric Anderson, Samsung content VP.

"In addition, our Galaxy mobile phones and tablets have also been incredibly well received. The time is right to bring these devices together with Converged Apps. I'm excited and energized to see what creative ideas our developer community will come up with."

Find out more about the TV apps marketplace and the latest Smart TV and IPTV news here.

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