RIM Launches Three New BlackBerry Curve Devices

RIM has unveiled three new BlackBerry Curve handsets at a global press conference held in London.

According to a RIM press release the devices, the BlackBerry Curve 9350, the BlackBerry Curve 9360 and the BlackBerry Curve 9370, are designed to “address a large and important segment of the global mobile phone market where customers are looking to upgrade their existing BlackBerry Curve with an affordable, easy-to-use, full-featured and socially connected smartphone”.

Mike Lazaridis, President and Co-CEO at Research In Motion, commented on the release:

“These new models will build on the incredible success of the BlackBerry Curve line and further expand the largest global launch of BlackBerry smartphones in our history. The new BlackBerry Curve smartphones are absolutely stunning and offer a significant performance upgrade with an unmatched mobile social experience for the millions of feature phone users in the market as well as our existing Curve customers.”

This is the second global launch for RIM in recent weeks with the Torch 9810, Torch 9850 and the Bold 9900 released earlier this month.

All three new devices announced today will run BlackBerry 7 OS and include NFC technology, a five megapixel camera (with flash and video recording) and come with 512mb of memory expandable up to 32GB. RIM have also stated that these devices will deliver the “world’s best mobile communications and social media experiences with a highly refined and integrated suite of phone, email, messaging and social apps”.

The BlackBerry Curve 9350, 9360 and 9370 smartphones are expected to be available from carriers in Canada this month and from other carriers around the world beginning in September.

Read the full RIM press release.

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