Media tablets & app stores in top 10 for strategic technology

Media tablets and app stores have been named in the top 10 of strategic technologies for 2012, according to research company Gartner.

At its IT Symposium last week, analysts found that enterprises will need mobile strategies for both B2E and B2C scenarios. For B2E, IT leaders must consider social, business and financial goals, whilst consumer support, API management, third-party app integration and app store delivery are priorities for B2C.

With app stores, the consumer-only offering will soon grow into an enterprise focus. Gartner predicts that more than 70 billion mobile application downloads will occur every year by 2014.

Enterprises need to embrace this by offering governance and brokerage services to users, focusing on efforts with app stores and dividing apps by risk and cost. Enterprises will need a managed diversity approach to achieve this.

“Organizations should start exploratory projects to look at promised candidate technology and kick off a search for combinations of information sources, including social sites and unstructured data that may be mined for insights,” said Carl Claunch, vice president and distinguished analyst at Gartner.

Gartner found 10 strategic technologies in total for next year, which also included cloud computing, contextual and social user experience and in-memory computing. The list comprises existing or emerging technology that has the potential for significant market impact in the next five years.

Vice president and Gartner fellow, David Cearley, said: “These top 10 technologies will be strategic for most organizations, and IT leaders should use this list in their strategic planning process by reviewing the technologies and how they fit into their expected needs.”

To learn more about the future of multiplatform apps and how businesses, brands, marketers, developers and operators are benefiting from the market’s rapid growth, visit www.apps-world.net/northamerica on 1-2 November in New York, or www.apps-world.net/europe on 29-30 November in London, and hear from leading global brands and industry experts.

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