RIM could face legal battle for 'BBX' name

Research in Motion may face a legal challenge from a software development company after announcing its new Blackberry software, BBX, last week.

BASIS International claims that it needs to protect its trademarked ‘BBx’ language software, database and toolset, and that RIM's press release, announcing the new BBX platform, has caused confusion for BASIS’ BBx users. The company says that it may harm its reputation as a cross-platform application developer program.

BASIS Chairman and CEO, Nico Spence, said: "We have thousands of product licenses installed worldwide with the ‘BBX’ prefix that run on Windows, Linux, Mac OS X […] with mobile clients running Apple iOS, Google Android, and Windows Mobile. We are fielding numerous customer inquiries voicing their confusion about the RIM announcement.”

RIM has yet to see the legal complaint and has dismissed the concerns, saying that it does not believe it will be confusing because the companies are different types of businesses.

This follows a number of recent upsets suffered by RIM, the latest being a global service outage for three days, stopping consumers’ access to its email and internet services.

RIM's new BBX software bridges the gap between the current operating system and its QNX platform, removing developer roadblocks in order to create applications easier.

It includes new tools, such as WebWorks, Adobe AIR/Flash and a native SDK.  The platform will support Blackberry’s cloud services and HTML5 development.

BBX will also have a new user interface framework called Blackberry Cascades. This will enable advanced capabilities, such as app integration and the BBM platform.

RIM’s Co-Chief Executive Officer, Mike Lazaridis, said: "We're giving developers the tools they need to build richer applications and we're providing direction on how to best develop their smartphone and tablet apps as the BlackBerry and QNX platforms converge into our next generation BBX platform."

Due to the increasing number of consumers that use smartphones and tablets, it hopes to bring more programmers in to build more apps for the platform.

Lazaridis said: “I can’t say how important you are to us. It’s a really exciting time for BlackBerry developers.”

To learn more about the future of multiplatform apps and how marketers, developers, businesses, brands and operators are benefiting from the market’s rapid growth, visit www.apps-world.net/northamerica on 1-2 November in New York, or www.apps-world.net/europe on 29-30 November in London, and hear from leading global brands and industry experts.

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