Upside Opportunities for Multi-screen Video Offerings
According to the latest market study by MRG, Inc., small and independent Pay-TV operators will introduce Multi-screen Video (MSV) and Mobile TV services by 2014 -- after they introduce infrastructure upgrades and whole-home DVR.
Those findings are based upon the results of a survey sent to over 600 telecom network service providers and video systems vendors.
“All of the elements, from adaptive bit streaming to the widespread adoption of the tablet and smartphones to licensing rights, are in place for multi-screen to be a standard part of many operators’ offerings within the next 3 years,” said Ken Pyle, Analyst for MRG, Inc.
Because multi-screen uses OTT (Over-the-Top), where video content can be watched on many smart devices both inside and outside of the home, MRG believes that this is why and how multiscreen service will start -- and how quickly TV Everywhere will likely develop.
Due to the fast acceptance of iPads and iPhones, and because to their common UI and OS, Apple has now set the stage for its competition -- primarily with Google, and their Android OS -- who wants to establish a quicker pace of hardware upgrades than was common in mobile just a few years ago.
By profiling over 60 Vendors in the 3 important infrastructure areas of transcoding, security/authentication and on-demand servers, the MRG report also provides a technical foundation to small operators needing help getting started with TV Everywhere, second-screen or multi-screen services based on OTT services.
Lack of wireless spectrum for broadband service was the biggest concern among surveyed network operators.
“In our initial look, it appears as if the race to help independent Telcos with their multi-screen offerings is wide-open for the vendor community,” said Pyle. “I suspect the root of this concern is that the larger carriers could be potential competitors with their 4G networks and could throttle the bandwidths of customers who didn’t take their video service.”