China's app growth is up by 840% in 2011
Analytics firm, Flurry, found that China has had an 840% increase in app usage during this year. The growth is four times more than the rate experienced by other countries.
The country now ranks behind the United States in the stakes to become number 1 in the apps market.
Countries within Asia were also featured in the top 10 of biggest growers, with India at 398% and Thailand at 351%.
China’s growth could be due to the country’s increasing affluence for middle class people, meaning more people are starting to own smartphones.
Peter Farago from Flurry said: “While the top 100 countries are averaging session growth of over 200%, China is delivering more than four times this growth rate, spurred by a massive population voraciously adopting applications.”
Flurry also found that the United States have suffered a decrease in activity, meaning China could overtake the country in the bid to be the top country for app usage by 2013.
The findings are based on the number of customers that downloaded apps from their country’s store, along with how long customers spend on the apps stores.
Farago continued: “As one of the fastest modernizing and largest countries in the world, the adoption of mobile apps in China is unprecedented. Whether studying China by existing app session generated or new demand for apps, the growth rates are similar.”
To learn more about the future of multiplatform apps and how marketers, developers, businesses, brands and operators are benefiting from the market’s rapid growth, visit www.apps-world.net/europe on 29-30 November in London and hear from leading global brands and industry experts.
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