One in four Britons now own an Android smartphone

Research has found that just under half of the UK population own a smartphone, whilst Google's Android operating system powers half of them.

Marketshare figures showed Blackberry models came second behind Android with 22.5% and Apple's iPhone followed with 18.5%, according to research by Kantar Worldpanel ComTech.

Nokia’s Symbian OS continued to drop further, with only 6% of sales made from the past three months. Apple also suffered a sales drop, although it’s expected to increase again as the research finished 2 days before the anticipated release of its iPhone 4S.

The findings showed a change in how people connect to the internet, with millions more people opting to access data through their mobile devices.

Carolina Milanesi, a smartphone analyst at research company Gartner, said: "People are still pretty much using them for calls and texts. What's needed is for people to be educated more by the handset companies about what they can do with the device.”

Android’s shares nearly doubled since last year, whilst Android handset makers are also on the increase. HTC took 45% of sales during the past 12 weeks, and Samsung is catching up with 38% of sales.

Dominic Sunnebo, Kantar’s globar consumer insight director, said: “Over the next six to 12 months, the current group of Android owners will be coming to the end of their contracts and looking for an upgrade," he said. “Our data shows that when these consumers upgrade they tend to remain fairly loyal to Android itself – 62% buy another Android mobile – but considerably less so to the handset manufacturer."

To learn more about the future of multiplatform apps and how marketers, developers, businesses, brands and operators are benefiting from the market’s rapid growth, visit on 1-2 November in New York, or on 29-30 November in London, and hear from leading global brands and industry experts.

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