US Smartphone Adoption & Usage

Research from the Pew Internet & American Life Project has found that one third of American adults – 35 percent – own a smartphone. Furthermore, 87 percent of smartphone owners access the Internet or email via their device; 68 percent doing so on a typical day.

The research, which surveyed 2,277 US adults, highlighted a number of interesting facts about the US smartphone market, notably in relation to adoption rates and usage.

US Smartphone Adoption

US smartphone adoption rates are highest amongst the affluent and well-educated, younger, non-white audiences:

  • 59 percent of adults living in a household earning an income of $75,000 or more are smartphone owners; 48 percent of those with a college degree own smartphones
  • 58 percent of US adults aged between 25 and 35 own a smartphone; this figure stands at 49 percent of those aged 18 – 24 and 44 percent of those aged between 35 and 44
  • 44 percent of US blacks and Latinos are smartphone users

Unsurprisingly, those living in urban and suburban areas are twice as likely to own a smartphone as those living in rural areas. Moreover, employment status has a strong correlation to smartphone ownership.

US Smartphone Demographics: Age, Race, Gender

US Smartphone Usage

87 percent of smartphone owners access the Internet or email via their device, including 68 percent (two thirds) who do so on a typical day. 25 percent of smartphone owners state that they mostly go online via their smartphone, rather than on a PC.

Of those surveyed, the Android platform is the most common smartphone platform, followed by iPhone and BlackBerry devices. The survey found that Android phones are most common amongst young US adults and African-Americans whilst iPhones and BlackBerry devices are most prevalent amongst college graduates and those who are financially well off.

US Smartphone Adoption By Age

Amongst American adults, the highest smartphone ownership rate is for those in their mid-twenties to mid-thirties with 58 percent of those in this age category owning a smartphone.

Those aged 18 – 24 come second with 49 percent owning smartphones, followed by the 35 – 44 age range with 44 percent. Levels drop amongst older users to 28, 22 and 11 percent for those aged 45 – 54, 55 – 64 and 65+ respectively.

US Smartphone Ownership by Age

Smartphone Owners and Additional Technology Owned

Eight out of ten smartphone owners also own additional technology including laptops, e-book readers and tablets. 79 percent state they also own a laptop, whilst 18 percent also own a tablet device.

US Smartphone Users & Additional Technology

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