Smartphones Now Majority of New Phone Purchases in US – Nielsen

The US smartphone market is continuing to grow, states the latest survey from Nielsen.

According to Nielsen’s May survey, 38 percent of the mobile consumers in the US now own smartphones. 55 percent of those who purchased a new handset in the past three months stated they had brought a smartphone instead of a feature phone; up from 34 percent a year ago.

Of the US smartphone market, 38 percent own an Android powered smartphone, proof that it continues to be the most popular OS in the US, followed by the iOS iPhone platform with 27 percent and BlackBerry with 21 percent.

US-Smartphone-OS-MarketshareWhilst Android continues to lead amongst those who recently purchased a new smartphone, it is the iPhone that has shown the most growth within the US smartphone market in recent months:

US-Smartphone-Marketshare-Growth

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