Apps on Nokia’s OVI store had 2.5 times higherthan Apple App Store

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The “average app” has a better chance to generate downloads on “non-hyped” platforms.

These findings are taken from our new Smartphone App Market Monitor V.3.

Despite all the hype around the major platforms Android and iOS, publishers are still overlooking the hidden potentials of the niche players.  The Q2 2011 results of our smartphone application monitoring report indicate that those applications published on the less popular platforms, such as WP7 marketplace or Blackberry’s AppWorld, generate significantly more downloads compared to the Apple App Store.



Nokia’s OVI store still generates highest average downloads per app



Average Symbian app makes 160% higher downloads per day compared to iOS app

Significantly lower competition, yet a sufficiently large user base that desires apps, are the major reasons for this.  Symbian still retains, by far, the highest potential user base. Even though its users are incomparably less active than iOS’s heavy downloaders, it still generates significant download volumes to Symbian publishers.  This is largely because whilst Apple boasts of its 400,000 apps, the OVI store contains less than a tenth of that number.

Looking into average numbers, the Android Market stands not far behind the Apple App Store.  This quarter, the average Android App attracted just 5% less users than iOS.  Competition is harsh.

However, going in for very small niche platforms may not be the best idea either. LG World! and Samsung’s App Store are struggling to generate user attention.  Although LG has less than 3,000 apps and as a result it is much easier to be discovered there, its user base is just too low.

Symbian is not dead.

Although the Symbian platform is seen by some developers to be clumsy and outdated, as well as Nokia’s transition to WP7 which has fuelled discussions as to when Nokia will give up its platform completely, the current status seems to be promising.  Recently, Nokia reported the launch of three new Symbian Smartphones and confirmed that these will not be the last of the products, nor updates, to be delivered on Symbian.

We invite you to comment and share your opinions on the future of Symbian.

You can find other important Q2 2011 market developments in the new volume of the research2guidance Smartphone App Market Monitor. The third volume of the report includes a special interest chapter on mobile retail market.

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