Massive increase in UK broadband access

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A new report by Ofcom shows a massive increase in households with broadband access and usage, with broadband users spending around 50 hours per month, per household, online.  The report also outlines a high number of (80%+) of superfast broadband users being satisfied with the service they're getting.

Total UK broadband take-up has now reached 74 per cent.
Eighty per cent of people with superfast broadband say they are happy with the level of service, especially compared to previous levels of speed from their old service.

On average, internet users spent around 50 hours online on PCs in April 2011 (equivalent to 1 hour 40 minutes a day).
Nearly half of UK adults said they used social networking sites in the first three months of 2011.

Internet advertising spend grew by 16 per cent in 2010 to over £4 billion, impacting further on the downward trend of spend on TV advertising and other media.
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