ASA bans Three’s controversial ‘real 5G’ ads following complaints
The Advertising Standards Authority (ASA) has banned ads from Three claiming it’s the only carrier to offer “real 5G” in the UK.
National advertising rules in the UK require claims of superiority over a competitor to be backed with clear evidence.
Three has based its claim on the fact that it’s the only carrier in the UK to have a 100MHz contiguous block of spectrum.
Global 5G standards body the ITU states “true” 5G requires 100MHz of 5G spectrum so Three’s...