Assessing the state of the mobile industry: Capturing the next growth wave
Analysis Smartphones have changed people’s lives in a revolutionary way. The popularity of devices packed with apps for productivity, entertainment and wellbeing has seen mobile networks hit with an avalanche of data. In the last eight years, data volumes have grown 24-fold while the price per megabyte has fallen by well over 95%. Only very rarely in history has a single industry managed to cut prices by so much in such a short time.
So where to from here?
Traditional mobile-industry business models are either...