Apple App Store Downloads Hit 15 Billion

A recent press release from Apple has stated that over 15 billion Apps have been downloaded from the App Store by more than 200 million iPhone, iPad and iPod Touch users worldwide.

The App Store now has more than 425,000 Apps, with over 100,000 of these being native iPad Apps and available to consumers in 90 countries.

Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing commented:

“In just three years, the revolutionary App Store has grown to become the most exciting and...

By AlwaysOnMessage, 11 July 2011, 0 comments. Categories: Apps, Research.

US Mobile Gaming Consumption

Gaming continues to be the most popular App category amongst US consumers according to research conducted by Nielsen.

The consumer research company found that 93 percent of US App downloaders (those who have downloaded an App within the last 30 days) are willing to pay for the games they play. Interestingly this figure stands at 76 percent for those willing to pay for news Apps.

 

By AlwaysOnMessage, 07 July 2011, 0 comments. Categories: Consumers, Mobile, Research.

Smartphones Now Majority of New Phone Purchases in US – Nielsen

The US smartphone market is continuing to grow, states the latest survey from Nielsen.

According to Nielsen’s May survey, 38 percent of the mobile consumers in the US now own smartphones. 55 percent of those who purchased a new handset in the past three months stated they had brought a smartphone instead of a feature phone; up from 34 percent a year ago.

Of the US smartphone market, 38...

By AlwaysOnMessage, 01 July 2011, 0 comments. Categories: N America, Research, Smartphones.

40% of European Smartphone Buyers Eyeing Up iPhone

40 percent of European smartphone buyers intend to purchase an iPhone as their next device according to a preview of an upcoming report from the Yankee Group.

This compares to 19 percent for Android devices, 17 percent for BlackBerry devices and 15 percent for Nokia devices.

Declan Lonergan, Research VP at Yankee Group, comments on the findings:

These findings highlight the continued strength of Apple in the European smartphone market and, in particular,...

By AlwaysOnMessage, 27 June 2011, 0 comments. Categories: Consumers, Devices, Research.