150 million tablets are forecast to ship in 2013

The convenience and mobility benefits afforded by media tablets are very apparent, given the results from record unit shipments and revenues that were reported by vendors in 2012. In 2013, approximately 150 million tablets (up by 38 percent year-over-year) are forecast to ship globally worth an estimated $64 billion (up by 28 percent from 2012) in potential end-user revenues, according to the latest market study by ABI Research. So far, Apple has reigned since the introduction of its iPad in 2010, though...

By David H. Deans, 23 April 2013, 0 comments. Categories: Consumers, Devices, Infographic, Marketing, Research.

Why marketing is still problematic for 4G operators

The development of personal broadband and mobile broadband applications are being enabled by the next generation wireless broadband technologies -- such as WiFi (802.11ac - 802.11ad), LTE and LTE-A (LTE Advanced). According to the latest market study by Juniper Research, 4G LTE revenues are set to grow rapidly, reaching more than $340 billion by 2017 globally, that's compared to just over $75 billion in 2013. This latest growth will represent approximately 31 percent of total service revenues from all mobile network services of...

By David H. Deans, 28 February 2013, 0 comments. Categories: LTE, Marketing, Operators, Wireless.

Is Apple still too sexy for #MWC?

In deciding not to exhibit at the Macworld events, CES and MWC, Apple has shown the world that it doesn’t need others to be successful. It can control the conversation far better when it holds its own press conferences which are invitation-only by design.

While this philosophy was very successful for a number of years, what Apple didn’t count on was...

By Rich Tehrani, 18 February 2013, 0 comments. Categories: Marketing.

2013 vertical outlook: Industry CIOs are your constituents now

By David Molony, Principal Analyst, EnterpriseIn an end-of-year interview with Marketing magazine, Sir Martin Sorrell, chief executive of WPP and head spokesperson for the global advertising industry, declared that “CIOs are our constituents now.” To media agencies aiming to get their messages to the consumer on behalf of their clients, corporate telecoms networks and delivery technologies are as important as the campaign creative teams that formulate the messages in the first place. The CIO has joined the CMO in viewing...

By Ovum Research, 31 January 2013, 0 comments. Categories: Marketing, Mobile, Networks.

Has NFC got a new ticker?

When I was little I used to get gifts from my parents like most kids in my age, mostly toys. Being very secretive with my toys I‘d never share them with anyone except my sister; we’d play in the garden surrounding the house, also acting as a shield, blocking access to those trying to see what was happening inside. Except being secretive with my toys, my sister was bored very easily, especially with toys for boys.

One day, I received a freesbie as an ‘end of school’ present; the...

By Kostas Papahatzis, 15 June 2012, 0 comments. Categories: Consumers, Devices, Marketing, Mobile.

When perfection does matter

While we often argue against the need for perfection, there is definitely a time and a place when it's required and any discussion about TELCOs should at least try to recognise this.

Although today we see many services as non-essential, just useful and, possibly, fun, it's easy to forget that TELCO networks deliver some fundamental services that can have a critical role to play in our lives.

There...

By Redmill Communications, 24 May 2012, 0 comments. Categories: Broadband, Marketing, Operators.

Are You Ready for the Identity Economy?

With Facebook’s value being pegged around 100 billion dollars; it is easy to see why many are calling identity the new oil of the internet. And one company, UnboundID is looking to become the leader in this bold new frontier which they call the identity economy.

By allowing companies to buy, sell, trade and leverage customer information the company allows their customers to combine this information with others in order to add value to themselves as well as end users.

An example of this concept in action...

By Rich Tehrani, 30 April 2012, 0 comments. Categories: Consumers, Marketing.

How Online Video Content Drives Sales Effectiveness

comScore and EXPO released the results of a study on the synergy of professionally-produced video content and related amateur video used in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by a product user. The results of the study indicate that professionally-produced video content and user-generated product videos are complementary, driving higher levels of sales effectiveness when used together. “This study aimed to answer a critical question for today’s digital...

By David H. Deans, 05 April 2012, 0 comments. Categories: Content, Entertainment, Marketing.