Why marketing is still problematic for 4G operators
Is Apple still too sexy for #MWC?
In deciding not to exhibit at the Macworld events, CES and MWC, Apple has shown the world that it doesn’t need others to be successful. It can control the conversation far better when it holds its own press conferences which are invitation-only by design.
While this philosophy was very successful for a number of years, what Apple didn’t count on was...
2013 vertical outlook: Industry CIOs are your constituents now
Is it mission impossible for Microsoft Surface?
Has NFC got a new ticker?
When I was little I used to get gifts from my parents like most kids in my age, mostly toys. Being very secretive with my toys I‘d never share them with anyone except my sister; we’d play in the garden surrounding the house, also acting as a shield, blocking access to those trying to see what was happening inside. Except being secretive with my toys, my sister was bored very easily, especially with toys for boys.
One day, I received a freesbie as an ‘end of school’ present; the...
When perfection does matter
While we often argue against the need for perfection, there is definitely a time and a place when it's required and any discussion about TELCOs should at least try to recognise this.
Although today we see many services as non-essential, just useful and, possibly, fun, it's easy to forget that TELCO networks deliver some fundamental services that can have a critical role to play in our lives.
Are You Ready for the Identity Economy?
With Facebook’s value being pegged around 100 billion dollars; it is easy to see why many are calling identity the new oil of the internet. And one company, UnboundID is looking to become the leader in this bold new frontier which they call the identity economy.
By allowing companies to buy, sell, trade and leverage customer information the company allows their customers to combine this information with others in order to add value to themselves as well as end users.
An example of this concept in action...
How to Quantify Digital Advertising Effectiveness
How Online Video Content Drives Sales Effectiveness
comScore and EXPO released the results of a study on the synergy of professionally-produced video content and related amateur video used in marketing campaigns. The study evaluated an actual campaign that included a combination of a professionally-produced “how to” video and a user-generated product video that was created and submitted by a product user. The results of the study indicate that professionally-produced video content and user-generated product videos are complementary, driving higher levels of sales effectiveness when used together. “This study aimed to answer a critical question for today’s digital...