Mobile NFC for Creative New Marketing Applications

As the number of mobile phone-based payment users grows worldwide to over 375 million in 2015, the demand for devices enabled with near field communications (NFC) -- the underlying communications technology behind many mobile payment solutions -- will grow as well. According to the latest market study by In-Stat, the adoption of this technology will push global annual shipments of NFC chips to over 1.2 billion by 2015. NFC is a set of technologies that supports wireless communications between two devices in close proximity to each other. An NFC link is very quick to set up, enabling small amounts of data to be...

By David H. Deans, 03 November 2011, 0 comments. Categories: Consumers, Devices, Marketing, Mobile.

Kindle Fire turns up heat on competition

Amazon has finally unveiled its new colour tablet, the Kindle Fire, as it prepares to lock horns with a number of industry leaders on various fronts in what is a ferociously competitive market.

The new device, already being touted as stiff competition to the market dominance of Apple’s iPad, will be available to purchase for roughly $300 less than the cheapest Apple equivalent.

Kindle is already a well established brand, with the new Fire model standing on the shoulders of several generations of popular...

By Matt Henkes, 29 September 2011, 0 comments. Categories: Apps, Consumers, Content, Devices, Industry, Marketing, N America, Wireless.

Business does mix with pleasure: Social media goes corporate

So who hasn't checked Facebook at work, even once? No hands? Didn't think so.

To be fair, maybe you can count the number of times on one hand – and no one's judging you here, I've done it too. That's because social media has become so integrated into our personal lives, so quickly, that it has followed us to work like a stray dog – one we love so much that we don't have the heart to send away. Some

By Ciena, 02 August 2011, 0 comments. Categories: Marketing.